For anyone working in product strategy, market intelligence, or B2B demand generation, the promise of technographic data has always been seductive: Know exactly who uses which technology, and size your market with confidence. On paper, it sounds perfect. A major ERP vendor may claim an 80,000-customer installed base, suggesting a vast Total Addressable Market (TAM) … Continue reading The Myth of the Massive Technographic TAM: Why Vendor Data Rarely Matches Reality