In B2B, data is only as powerful as it is consistent. When every vendor, platform, and team defines company attributes differently, your single customer view fractures fast. The result? Conflicting reports, misaligned ROI, and data debates that never seem to end. The Problem: Competing Realities Consider something as simple as company size.Depending on the data … Continue reading One Truth, Many Sources: Building a Smarter B2B Data Foundation