AI in GTM: A RevOps-Focused Review of ZoomInfo CRO James Roth’s Interview

In his recent interview on The Revenue Formula, ZoomInfo CRO James Roth outlines how the company scaled to $1.2B ARR and how AI is transforming their go-to-market (GTM) engine. While ZoomInfo’s model is unique, the interview offers real insights — and some limitations — for B2B Ops teams managing data, systems, and execution. Here’s a … Continue reading AI in GTM: A RevOps-Focused Review of ZoomInfo CRO James Roth’s Interview