Before you dive into a demo or pricing conversation, take a step back. You’re about to evaluate a data vendor — but are you clear on what your organization actually needs from one? Too often, RevOps, sales, and marketing leaders approach these meetings like they’re shopping for features. But data isn’t software — it’s fuel. … Continue reading So you have a meeting with a Data Vendor. How to Ask the Right Questions (After You Ask the Right Ones of Yourself)